Service:
Fleet Wraps
Industry:
Non-Profit
Business Profile: Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Goodwill funds job training programs, employment placement services, and other community-based programs by selling donated clothing and household items in its 12 retail stores located in northern Illinois and southern Wisconsin. In 2023, Goodwill Industries of Northern Illinois served 27,963 people in the communities in which they reside and employed over 750 people in retail and mission programs. Goodwill stores are located in northern Illinois (Rockford, Machesney Park, Freeport, Sterling, DeKalb, Ottawa, McHenry, Huntley, Crystal Lake, and Algonquin) and Beloit, Wisconsin.
Client Background: Goodwill Industries of Northern Illinois has entrusted Colorwave Graphics to produce a variety of their branding projects for over a decade, from signage and displays to this second round of fleet vehicle wraps.
Objectives and Goals: Rollout a fleet of four, 26 FT. box trucks, each wrapped with a different Goodwill branding message within 5-7 business days.
Challenges: Colorwave to work closely with Goodwill’s leasing company and local creative agency by capturing exact measurements and then providing a design template for accuracy. Coordinate four sets of designs, each having a different message with the CWG production and installation teams. Maintain perfect print quality, match Goodwill’s branding colors, and produce over 2,000 square feet of graphics in less than 72 hours. Colorwave Installers to wrap one truck per day!
Graphic Solutions: CWG’s imaging department utilized their Epson SureColor S80600 to print over 2,000 square feet of graphics onto 3 rolls of 3M wrap vinyl in 12 hours. Then production applied 450 feet of 3M clear gloss lamination, trimmed and organized 64 finished panels and 12 Goodwill logos in one, 8 hour shift.
Results and Outcomes: A team of two CWG installers wrapped one box truck per day in approximately 6 hours, allowing time for swapping out a completed truck for the next until all 4 trucks were completed. The entire project, from print to instal,l was completed in 6 business days!
“You never get a second chance to make a first impression. Our Goodwill truck wraps have to look great and convey the Goodwill value proposition in a compelling fashion. Colorwave Graphics gets it. Their attention to detail and ability to produce highly impactful graphics on a big scale helps us deliver the Goodwill message to thousands day in and day out”
- Donna Hayes
Google Review Rating 5.0
