Objectives and Goals: To celebrate its 125th anniversary in Cleveland, Ingersoll Cutting Tools held a Gold Rush event named for the company’s signature line of tools. However, Ingersoll also wished to deliver excitement for achieving a major milestone and publicly boast its signature product line back home in Rockford, IL.

Challenges: Discover a unique approach to providing an impact that speaks to Ingersoll’s foothold as a worldwide provider of the best cutting tools in the industry, solidify its Gold Rush marketing campaign and celebrate a quasquicentennial (125 year) anniversary with its employees and Rockford’s manufacturing community.

Graphic Solutions: An impressive curved wall of glass, four stories high by 100 feet wide, faces Interstate 90 from one of several buildings on the Ingersoll Cutting Tools campus. In collaboration with Ingersoll’s internal marketing team, Colorwave proposed to wrap these windows with a massive collage of the Gold Rush signature product line.

Results and Outcomes: Colorwave Graphics surveyed, measured, and provided a scale digital template for Ingersoll’s marketing team to design a collage and integrated message covering 1,400 square feet of glass windows. Ingersoll’s management preferred the glass was not completely blocked out and still offered a view of the outdoors from within the building. The challenge was met by printing onto 70/30 perforated window film and laminated with an optically clear gloss finish. This provided a nearly see-through effect from within while offering durable, vibrant graphics to thousands of passerbyers each day from the interstate. The graphics were printed to fit each glass section and Installed by two CWG team members via an articulating boom lift from the center out ensuring exact alignment. The results were phenomenal!